You will be forgiven for thinking that once you have a website for your business or organisation, then you are done but nothing could be further from the truth. The thing is that once a website is live, it cannot take care of itself. You need to ensure that it is updated and maintained regularly. This is why your business needs a website maintenance plan.
Technically, you can never have a complete website; you must ensure that it is constantly upgraded and updated with fresh content to keep your audience engaged. Having a website maintenance plan ensures that your website is always up to date in regards to its design, content, safety and back up.
Benefits of having a website maintenance plan
Better user experience
Your website is one of the most important platforms for promoting and showcasing your business. Having your website updated gives a better experience to the user each time, because it enhances the performance of your website and provides fresh information.
It also protects you from incompatibility with the different and ever changing components of the web.
You don’t want to be part of the 30,000 websites that are hacked every day. This affects not only the big multinational corporations, but also the small businesses. If your site is not updated with the latest cyber security systems, fixes and patches then you are prone to attack. This is a huge dilemma for business since it compromises your comment boxes, online forms, the theme, extensions and plugins on the website.
A professional website maintenance plan will not only assess the risk that your website may be subjected to but also speculates, formulates and implements the tools that can protect and harden your business website. The plan will also regularly scan the website for threat in addition to doing backups that will ensure the website can be restored quickly.
You cannot actually talk about a business website without talking about conversion. Your website is the window to your business. You want to keep everything as appealing and compulsive as possible. This way, you have a better chance of converting a visitor into a buyer.
If your pages don’t load, your forms are broken, the content is outdated and poorly presented, a visitor will have a poor impression of your business. It is important to ensure that your content is regularly updated to prove that your business is relevant. Ensure that your shopping carts and payments systems work well so that you do not lose sales.
Having a nice looking website is great, but ensuring that it works well throughout is the most important part. Having a comprehensive website maintenance plan is a sure way to ensure that you don’t give a bad impression to your business and lose sales that you would have otherwise have done something about.
Fertile Frog offer hosting and maintenance plans which include up to three hours of maintenance and updates each month. This means your website is more protected from any hackers as backups are taken daily and security is monitored 24/7, as well as scanning for and removing any malware. For more information about hosting and maintenance packages, contact us on 0800 014 8030 or send an email to [email protected]