You may have your website up and running and you may have everything you need. The question is, where do you get all of your content from? A lot of people choose to copy content from other sites and think that there are no penalties for doing so. The truth is however that when you copy content, you are actually demoted in the eyes of Google and this can have a serious impact on your ranking. In some instances, if you are caught using Black Hat techniques, your site may even be blacklisted and this is something that you want to avoid at all times. If you want to see an increase in your ranking, all you need to do is post content that is 100% original and unique. A great way to see if your content is unique or not would be to check it through Copyscape, as this will show you what sites have used your content already and whether or not your content is original. So what are the pitfalls of using duplicate content? See below to find out more.
It isn’t just Google that you need to worry about when you copy content; it is the owners of the site who you copied from as well. They can sue you for theft and this could bring your entire site crashing down. When you create your own content however, you don’t need to worry about this at all and it really has never been easier for you to get your site populated with quality, easy to read and understand content that really draws your users in. On top of this, your users would also be more likely to trust in your company if they can feel your personality come through, so this is another thing that you need to think about.