In this day and age, failure to take advantage of ecommerce search engine optimisation is like having a shop with the shutters down. SEO for ecommerce sites keeps on rapidly evolving fuelled by search engine algorithm advancements and updates. To consistently get the biggest piece of the pie regarding cheap, organic SEO traffic, an ecommerce site has to strive to be at the forefront of the SEO curve. Below are some of the current SEO trends to take advantage of to stay ahead of the curve.
1. Longer and more detailed content
Search engines are giving more preference to longer, more detailed content. Over 50% of people who buy goods online first source for reviews to help them decide. Ecommerce websites are, therefore, incorporating buying guides and detailed reviews to bump up their SEO ratings and attract more organic traffic.
2. Social media incorporation
Search engines give preference to websites with a vibrant social media blueprint when displaying search results. Ecommerce sites are focussing on developing a strong social media presence to get more SEO mileage. Since there are no signs of social media usage letting up, this trend is likely to continue into the foreseeable future.
3. Shareability of content
From a search engine’s point of view, the more shared content is, the more valuable it is. This shows the importance of making content as appealing as possible so that visitors can share it, and increase the site’s popularity as well as its SEO ranking.
4. Video content
With increasing internet speeds (such as 4G), and Wi-Fi availability, the masses are asking for more video content. Search engines are delivering exactly that and SEO is following suit with ecommerce sites incorporating quality video content to maintain high SEO ranking.
5. Website optimisation for mobile
This trend has been around for a while and is set to continue as the numbers of mobile devices in operation continue to increase. People want convenience in information access and the only way this is possible is through mobile devices. For any ecommerce website development project, mobile optimisation is critical if a high SEO ranking is to be achieved.
6. Voice search optimisation
Voice search optimisation was inevitable with the rise of Siri, Google Now, Alexa, and Cortana. People are taking up vocal content consumption, and current ecommerce search engine optimisation is moving in the same direction through voice search optimisation such as inclusion of long-tail phrases in content.
Ecommerce search engine optimisation is always in a state of evolution. To be ahead of the curve, ecommerce websites need to consistently implement trending SEO strategies to maintain sales and profit margins.