In ecommerce web design, in-depth knowledge regarding the taste and need of the target audiences is crucial for conversions. Knowing a customer’s need of comfort and security makes it much easier to grab a hold on the target group.
The people you would like to connect with will want to see an intuitive design with the ability to check-out just in the minimum clicks. They would expect to have a clean and yet an eye appealing design to browse. For them, shopping should be a fun activity not a difficult, stressful or complex process.