Google Chrome’s developers have begun taking steps to encourage companies to convert to SSL / HTTPS rather than HTTP, in order to ensure they are protected.
Google is strongly recommending that companies use the SSL certificate, but why?
What is SSL?
SSL stands for ‘secure sockets layer’ and is a form of security that handles sensitive information i.e. customer names, phone numbers, addresses, bank details etc. It means there is a secure connection between the client’s web browser and the server of the site they’re visiting.
What are the benefits?
1. Encrypts Information
So, when an SSL certificate is used, the information becomes unreadable to everyone else other than the server you are sending the information to. This provides protection from identity theft or hackers.
2. Provides Authentication
This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information.
3. Provides Trust
The web browser will provide the visitor with trust by way of writing ‘secure’ beside the web address (HTTP servers will now read as ‘not secure’). Therefore, if your site holds more trust value, the user is more likely to purchase from/visit your site and return to it.
For more information about securing your site with HTTPS, call 0800 014 8030 and we’d be happy discuss it all in more detail.