When you run an online e-commerce store, there are so many little things that you can do to get it just right. Sadly, not enough companies go through with these little things. And the end result is often generic, thoughtless content that does nothing to boost your rank, convince people to buy, or make people want to return. What, then, tends to be the art of making sure that you can sell through your e-commerce store and see genuine results?
What matters if you wish to start seeing results in the long-term?
Who is your main customer?
The art of selling via e-commerce stems from knowing who you are selling to. While not every customer will be the same, having a broad idea of who you would like to talk to (and with) is so important. That’s why if you wish to find your main customer, you should ask yourself:
- Who am I looking to sell to?
- What problems can I solve with my product(s)?
- How do I show people I understand their pain?
Empathy creates sales
The next thing that you need to do is show that your products can solve a certain situation. But to do that, you have to first show the reader that you empathise with their situation. You can show concern for the present problem they have, and then make it clear that you know how to get out
of that situation.
Push on the emotions here. Really make it obvious that you get where the problem is, but you have a solution.
Showcase what the solution is
Don’t just tell people that you have the solution, though! Show them. Show them what you have on sale that could help them to conquer the problems they have. This is useful for making sure that people have been sold on your authority and your expertise. It will help you to then show them that your solutions can work – preferably with some form of visual evidence of what they can achieve.
Solve as many solutions as you can
Make the most of your e-commerce News and Blog sections when you can. Create quality content that shows the recipient what you are dealing with – talk about the various problems that your product(s) can solve. Make it clear that you are more than a one-trick pony. The art of selling is to show that you get their problems and that you can solve them.
Through smart content written at the right time of year, for the right event, and for the correct problem, you can really help to make your products fly off the shelves. Showcase value, highlight the problem and make it clear that a solution does exist – the reader no longer has to suffer.
Always edit every part of every product
A good e-commerce store will edit every product that they sell. This means creating high quality, adding SEO optimised content of around 300 words, or at least 100 words for every product. It should sell the product, make clear its benefits, and give the reader a reason to click ‘Buy Now’!
You should also have high-quality images put up, and images that have alt-tags set to be one of the main keywords you are targeting. Just remember that alt-tags are not just for search engines, but also assist those visitors that are visually impaired. Showing search engines that you are ‘inclusive’ to all visitors is another key point in the art of selling online.
“We provide a one-hour free consultation for all clients wanting to set up or improve their e-commerce website. Being a data and results-driven company we strive on delivering measurable results.”
Darren Hayward – Managing Director & Digital Marketing Consultant
0800 014 8030